Fashion Blog Design and Creation

Project Overview

The client wanted me to create a lifestyle blog for her using the popular content management system, WordPress. My task was to design the blog and create it on WordPress so that she can use it in the future. Her content includes posts about beauty, health, fashion, and travel aimed for women 50+ years old.

My Contributions

Role: UX Designer
Date: Feb. 2022 - June 2022

Programs Used

Adobe XD, Miro, WordPress

An iPhone and Macbook screen showing the same blog page in two different sizes.

I gathered information using three different research methods: Desk research, interviewing the client, and having the client create a collage of inspiration for her blog.

Step One:
Research 🧐

After completing my research I defined the problems that needed solving. The client needed a blog that is easy for 50+ year olds to navigate, but also incorporates colors the client likes.

Step Two:
Define 📕

I decided to jump straight into designing, as I already had a good idea of what the client wanted and needed. I designed a prototype for her blog using Adobe XD, and presented it to the client. You can click through it yourself here!

Step Three:
Design 🎨