Lely: Calf to Cow Interface Design

Project Overview

Lely is a company with the goal of improving the life of farmers by using robots. The goal of this project was to design an application for Lely's new technology, which monitors the health and growth of calves. This design should communicate the information from Lely's technology to farmers in a user-friendly way. Click through the final prototype here.

My Contributions

Roles: UX Researcher, UI Designer, Prototyper
Date: Feb. 2021 - June 2021

Programs Used

Balsamiq Wireframes, Figma

Step One:
Research 🧐

I utilized two Research Methods to help me find answers to my research questions.

‍Desk Research helped me find information about how farmers influence calf growth, and about what farmers need to keep track of while calves grow.

I also performed two interviews: one with a Lely veterinarian, and the other with a Lely farmer. With their permission, I recorded these interviews and created transcripts, which were used for data analysis.

Step Two:
Define 📕

After researching and analyzing, it's time to define the problem and craft the Design Question, which will help me ideate.

Design Question
How might we help farmers be notified of important information while keeping their busy schedule in mind?

Step Three:
Ideate 💭

I decided to focus on doing a mobile application because it would give farmers the ability to check on their calves 24/7 and receive notifications.

Step Four:
Design 🎨

Now that I had my idea ready, it was time to start designing.

Low-Fidelity Prototype

I created my first prototype by using Balsamiq Wireframes-- this software is easy to work with, especially for making low-fidelity prototypes. This is a simple prototype mainly used for testing.

High-Fidelity Prototype

After testing the lo-fi prototype and getting feedback from the client, I made the hi-fi prototype. This was the final prototype of this project.

Want to click through it yourself? Click here!

Reflection

I think my main success in this project was the communication I had with the client. I took every opportunity I could to get feedback from the client, which resulted in a lot of meaningful changes to my design that made the final product something I am very proud of. Now I have learned that in the future, I should prioritize client feedback. I was initially scared of client feedback but pushing myself to get it anyways was very worth it.

View more works

Children's Library Redesign

Redesigning the children's library space for de Bibliotheek Aanzet and Probiblio

Fashion Blog for Women Over 50

Design and creation of a fashion blog